Be Less Zombie

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Learn to fight off 'zombification' in your organisation and ensure growth and relevance in the digital age Many companies fall victim to the 'zombie' mindset - lack of effective marketing, low organisational morale, a dwindling customer base, inadequate financials and accounting systems, stagnant growth - the list goes on. The harsh reality is that many zombie companies ultimately run out of customers and shut their doors for good. To break free from this mindset, companies need to employ a practical, systematic approach that encompasses all of the elements necessary to bring them back to the land of the living. Be Less Zombie is an engaging behind-the-scenes guide that helps organisations expel the zombie factor and proceed forward in a positive, productive direction. Filled with practical tools and real-life stories, this valuable resource provides business-tested guidance for building agile, innovative teams and organisations. Author Elvin Turner has coached hundreds of innovation programmes that break the zombie spell and inject new life into organisations worldwide. Uniquely, this book focuses on each of the vital elements - strategy, innovation, culture and business model - that combine to produce the cure for 'zombification' and propel growth. Mixing tongue-in-cheek observations and seasoned leadership advice, this book: * Provides a roadmap for leading transformation in an organisation * Includes interviews with senior leaders of global corporations such as Sony Music and Universal * Strengthens strategic forward thinking in the global business environment * Addresses new and emerging digital trends such as AI, machine learning, blockchain and disruptive start-ups * Helps every team member become an agent of change Executives, managers and team members of any organisation, ranging from the hottest start-up to the most-established corporation, will find Be Less Zombie essential reading.