Branding Bud: The Commercialization of Cannabis

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The United States cannabis industry is currently estimated to be a $55 billion market. Everyone, it seems, wants a piece of it. Celebrities like Mike Tyson, Jim Belushi, and 2 Chainz have established cannabis brands alongside legacy names like Tommy Chong and the Marley family. But what makes a cannabis brand successful? What techniques are companies using to brand and market their products? What market segments have been established? Is prohibition in non-legal states limiting or fueling the demand? Never before has a book been compiled on cannabis brands and the consumers they appeal to. In Branding Bud, David Paleschuck digs deep into this still-evolving industry to explore what small players and major conglomerates alike are doing to bring their products to the forefront of consumer awareness. The results may surprise you. Branding Bud breaks stereotypes and sheds light on how an underground commodity is evolving into a range of national brands, each with their own unique identity. The book is a must-read for entrepreneurs, investors, marketers, designers and anyone interested in the rapidly evolving cannabis industry.