Business on the Edge

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Many companies worry that expanding into emerging markets is a risky--and even dangerous--move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world's frontline regions--areas stuck in cycles of violence and extreme poverty--business can actually create stability and expand opportunity for communities and corporations alike. From helping Colombian farmers transition from growing coca to produce, to disrupting human trafficking rings by creating more construction jobs in the Philippines, Business on the Edge proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. Partnering with groups including multinational companies, NGOs, and the US military, Bartkus and Block outline their process for generating opportunities, detailing their successes and failures in launching over 80 growth-oriented business solutions in 30 countries. Bridging the gap between academic research and real-world experience, Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities"--