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- Dlb 91: American Magazine Journalists, 1900-1960, First Series
Dlb 91: American Magazine Journalists, 1900-1960, First Series
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By the beginning of the 20th-century, mass production had converted the economics of the nation from scarcity to abundance. National advertising gained importance, and the only available medium was the magazine--not the old-style literary magazine, but a new manifestation. Publishers came to see subscibers less as readers and more as consumers as magazines grew to become a part of the marketing process. This evolution -- orchestrated and implemented by the 37 writers, editors and publishers profiled in this DLB volume -- was also sparked by increasing affluence, higher education levels, and increasing amounts of leisure time. By the 1960s the transformation was complete, magazines, like almost every other facet of American life, were operated in a more impersonal corporate manner. 37 entries include: Margaret Anderson, William F. Bigelow, Cyrus H.K. Curtis, Gilbert H. Grosvenor, Joseph Palmer Knapp, Henry R. Luce, Conde Nast, Walter Hines Page, A. Philip Randolph, Ellery Sedgwick, Oswald Garrison Villard.
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