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- Infinite Possibility: Creating Customer Value on the Digital Frontier (Large Print 16pt)
Infinite Possibility: Creating Customer Value on the Digital Frontier (Large Print 16pt)
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In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ - omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences - memorable events that engage people in inherently personal ways. We're now deep into this Exper...
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