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- Marketing and Public Relations Practices in College Libraries
Marketing and Public Relations Practices in College Libraries
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Presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing.
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Folgt in ca. 15 Arbeitstagen