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- RELATIONSHIP MARKETING TELECOMMUNICATION INDUSTRY
RELATIONSHIP MARKETING TELECOMMUNICATION INDUSTRY
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Relationship marketing appears to be an expensive alternative to firms practicing mass marketing due to the relatively high initial investments. Firms would adopt relationship marketing only if it has the potential to benefit them. When customers enter into a relationship with a firm, they are willingly foregoing other options and limiting their choice. Some of the personal motivations to do so result from greater efficiency in decision making, reduction in information processing .
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