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  • The Adman's Dilemma: From Barnum to Trump

The Adman's Dilemma: From Barnum to Trump

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Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts, " The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
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139,00 CHF