The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

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Now extensively updated, Meghan Caseys essential guide outlines a step-by-step approach to contentstrategy, so you control your content instead of letting it control you.Drawing on decades of experience working with content teams of all types, sheguides you every step of the way: from discovering why you need contentstrategy, to defining your strategy, to creating on-strategy content, to keepingyour content on-strategy over time.The Content StrategyToolkit, Second Editiondelivers even more robust coverage of key topics such as cross-disciplinecollaboration, change management, content modeling, content playbooks, andgovernance frameworks. Reflecting extensive feedback and the authors latestconsulting experiences, Casey has added five new chapters: on assemblingcross-discipline teams, prepare for change, prioritizing based on yourstrategy, organizing for intuitive wayfinding, and systematically defining yourcontent experience. Throughout, she offers practical, relevant insights for:Identifing content problemsand persuading leaders its worth the effort to do it rightCollaborating across teams tocreate a truly user-centered content experienceMaking sense of yourenvironment and understanding your audiencesAligning all stakeholders onbusiness goals and user needsVetting content strategy and decidinghow youll measure successCreating, maintaining, andgoverning on-strategy contentNo other content management guideis as effective at integrating strategy, tactics, tools, and best practices.Whether youre a seasoned professional or just getting started, this SecondEdition can coach you through even the most complex, challenging projects.