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- The Green Multiplier
The Green Multiplier
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What contribution can industry make to environmental protection? One corporate function has so far remained outside academic limelight, namely purchasing and supply chain management. This book seeks to redress the balance by putting forward a theory that places environmental responsibility firmly in the hands of supply chain managers - the green multiplier. By influencing purchasing decisions up and down the supply chains, managers can make a difference to the world's natural environment.
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