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- The Rise and Reinvention of Chrysler Minivans
The Rise and Reinvention of Chrysler Minivans
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Black and white version.In 1972, as Chrysler bled cash, a group of designers and engineers thought they had the answer-a "magic wagon." Could they create a viable product with Chrysler's slim cash reserves, and even if they could, would the famously conservative executives take a chance? Follow the minivan from the birth of the concept to production to the next danger zone: How could Chrysler stay on top, when the market was flooded with competitors? John Warnock wrote, "If you want to know the whens, whys, and wherefores of the minivan, this is the book you want. Mr. Data delves into the history of the minivan and what was behind many of the decisions that made it the automotive staple it is today. OK, I'm a car nerd on my fourth mini. Takes one to know one.
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