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TARGET CONSUMER
Devoted fan base: Douglas Adams has a huge following. Hitchhiker has netted over 1 million copies in all editions
The Salmon of Doubt, published posthumously in 2002, has netted more than 70, 000 copies
KEY SELLING POINTS
The Hitchhiker¿s Guide to the Galaxy was nominated as one of Americäs best-loved novels by PBS¿s The Great American Read
Facsimile edition gives fans an incredible glimpse at the mind and habits of Douglas Adams, including tidbits like his early sketch for what would become the ereader, a notation in his calendar for an appointment with Jeff Bezos in the early 90¿s, and other juicy history-in-the-making
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