A study of how consumers move from unorganised to organised retailing

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The retail industry in India has changed significantly in the past few years due to political decisions and economic liberalisation. The government has shown that it has the political will to get rid of restrictions and has become more open to making big changes to the economy. Fast urbanisation, a growing number of women who run their own businesses, a young population, and easy access to personal credit have made organised retailing more lively and noticeable. Foreign retailers also have to deal with full retail markets in their own countries, so they start looking for new opportunities and show interest in the Indian retail market. However, getting into the Indian retail showcase is a lot harder than expected, and many Indian retail stores have had to focus on making their processes legal and reducing the number of stores in some parts of the country. Despite these challenges, Indian retail has become one of the biggest and most appealing places to shop.

Folgt in ca. 15 Arbeitstagen