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  • Adolescents, Family and Consumer Behaviour

Adolescents, Family and Consumer Behaviour

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This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
Folgt in ca. 15 Arbeitstagen

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87,00 CHF