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- Advertising Effectiveness Of Straight Versus Dramatic Ads
Advertising Effectiveness Of Straight Versus Dramatic Ads
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Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment, (involving 2*2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.
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