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- Alan Siegel: On Branding and Clear Communications (Large Edition)
Alan Siegel: On Branding and Clear Communications (Large Edition)
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Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.
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