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- Annual Editions: E-Business 01/02
Annual Editions: E-Business 01/02
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This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave, deciding on e-business models and strategies, integrating the value chain with Web technologies, creating marketing and branding strategies in the new economy, building communities and enhancing consumer experiences, going global through the Net, and the future of e-business.
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