APPLIED SOCIAL RESEARCH

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Applied Social Research focuses on the real world context of applied research. It discusses the often overlooked, yet essential process of planning: poor planning inevitably produces inadequate research. The text helps researchers decide how to approach their applied research problems and to think through the major issues in the design and analysis of their project. 'Applied Social Research' also discussed the idea that in applied social research the use of a single method type is unlikely to provide answers to the often complex set of research questions being addressed and highlights the benefits of using two or more research methods in the one study. The author argues that such mixed method designs are becoming widely used in applied social research, particularly where the methods combine qualitative and quantitative data, thereby enabling a richer set of data to provide various perspectives on the research topic, removing limitations imposed by using single methods. Examples of such designs are provided throughout, useful mixed method designs are outlined and their advantages discussed.

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