Association Advertising (Classic Reprint)

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Excerpt from Association Advertising This little book on a technical and professional subject is by an amateur for amateurs. It is not a manual on advertising. It does not claim to be an authority. It is a talk by a Young Men's Christian Association Secretary to his fellows. My education in advertising has consisted of learning to set type, taking sketching for a few weeks, reading, about ten years ago, a book by Charles Austin Bates on advertising (Mr. Bates might not feel complimented with my distortions), and twenty-two years grinding away at the job. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.