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- Bank 3.0: Why Banking Is No Longer Somewhere You Go, But Something Y Ou Do
Bank 3.0: Why Banking Is No Longer Somewhere You Go, But Something Y Ou Do
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From the author of "Bank 2.0" and founder of Movenbank, the world's first mobile direct bank, this discusses the latest trends defining financial services and explores the challenges. Looks at how customer advocacy is killing traditional brand marketing.
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