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- Transactional to Transformational
Transactional to Transformational
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Banks, like any business, struggle to defend and grow their market share if they do not innovate. Research shows that when banks innovate, more often than not, the end product is usually delivered later than planned, has run over budget and fails to impress customers.
How do the most successful banks deliver digital innovation to customers and what can we learn from those that fail? In this book, the reader is invited to learn from the successes, as well as the failures, of 12 of the world's most well-known banks such as JP Morgan, HSBC and ING. Through a series of interviews with the key stakeholders at each bank, the author has codified the end-to-end process of taking something from the idea stage through to being used by customers. This book will equip the readers with a clear blueprint and actionable advice to ensure their own innovation projects are delivered successfully, on time, on budget and delighting customers. Once registered on the book website, readers can also access additional material online such as editable templates and models.
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