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- Be the Brand: How to Find a Powerful Identity and Use It to Drive Sales
Be the Brand: How to Find a Powerful Identity and Use It to Drive Sales
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What's a brand name worth that clearly projects a positive identity? What are the best techniques to create a brand name and marketing strategy? The author explains how to cut through the mumbo jumbo so that what a company or product stands for can be expressed not just in a paragraph, not just in a sentence, but in a single word.
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