Beyond the Usability Lab

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Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more practitioners and market researchers are also looking to test large sample sizes to be able to compare data according to specific user populations and see how their experiences differ across user groups. But few professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from thousands of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it¿s appropriate to use and not use, and will learn about the various types of online usability testing techniques.

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