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- Bill Bright and Campus Crusade for Christ
Bill Bright and Campus Crusade for Christ
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Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, boasting of an annual budget of more than $500 million. This book offers a history of Campus Crusade and its founder, Bill Bright, whose marketing acumen transformed the organization into an evangelical empire.
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