Birth of a Salesman

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Birth of a Salesman is the quintessential how-to-sell book, encased within the story of its fictional author, Vincent Scott. The chapters illustrate lessons on preparation, introduction, fact-finding, pitching, closing and overcoming objections that he learned along the road to success. Vincent draws upon memories of the clashes, controversy, friends and foes that shaped his rise to power over the last ten years of his life. Along the way, he has had his heart broken, suffered losses, stood up repeatedly to corrupt superiors and been to hell and back, but he is still standing as he leads his team through a dark period.

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