Brand Breakout

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Produktinformation

Artikelnummer 9781137467591
Status Lieferbar in ca. 20-45 Arbeitstagen
Autor Kumar, Nirmalya / Steenkamp, Jan-Benedict E.M
Einband B, International business, Marketing, Asian Economics, Emerging Markets/Globalization, Business Strategy/Leadership, Management, Economy-wide Country Studies, Palgrave Business & Management Collection, Management science, International business enterprises, Asia—Economic conditions, Globalization, Markets, Leadership, Sales & marketing, Market research, Economics, business strategy, Management & management techniques, Kartonierter Einband (Kt)
Sprache eng
Seiten 256
Verlag Springer Nature EN
Publikationsjahr 2015

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