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- Branding
Branding
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Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more.
Folgt in ca. 15 Arbeitstagen