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- Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.
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