- Start
- Buyer/Consumer Information Processing
Buyer/Consumer Information Processing
Angebote / Angebote:
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
Folgt in ca. 10 Arbeitstagen
Preis
87,00 CHFVerfügbarkeit:
LieferbarArtikel, die Sie kürzlich angesehen haben
Fremdlagertitel. Lieferzeit unbestimmt
