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- CHALLENGES AND OPPORTUNITIES IN DIGITAL MARKETING OF FMCG
CHALLENGES AND OPPORTUNITIES IN DIGITAL MARKETING OF FMCG
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Marketing can be defined as the process of identifying, anticipating and knowing customer needs and organizing all the resources of the company to satisfy them. Satisfying the consumer¿s desires is primary condition of marketing and essential for existence of any organization. To achieve marketing goals, knowledge of customer behaviour is must. Consumer treated as a ¿king¿ in the market. He can make or break the company. And when this data is presented in attractive manner, and it helps to create a better long lasting impression on the minds of consumers. A company that retains a huge rate of its customers must be doing a lot of things right. That¿s why, the marketers must adopt new marketing strategies to keeping their customers as much as possible. In modern days marketing strategies plays a very essential role in consumer behaviour towards consumer products.
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