Clep(r) Principles of Marketing Book + Online

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CLEP* PRINCIPLES OF MARKETING Everything you need to pass the CLEP* Principles of Marketing exam and get the college credits you deserve. CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2, 900 colleges and universities. For over 15 years, REA has helped students pass their CLEP* exams and earn college credits while reducing their tuition costs.DIAGNOSTIC EXAM TO FOCUS YOUR STUDYOur online diagnostic exam pinpoints your strengths and shows you exactly where you need to focus your study. Armed with this information, you can personalize your prep and review where you need it the most. MOST COMPLETE SUBJECT REVIEWOur targeted review covers all the material you'll be expected to know for the exam and includes a glossary of must-know Marketing terms.TWO FULL-LENGTH PRACTICE EXAMSThe online REA Study Center gives you two full-length practice tests and the most powerful scoring analysis and diagnostic tools available today. Instant score reports help you zero in on the topics that give you trouble now and show you how to arrive at the correct answer--so you'll be prepared on test day.