Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Classic Reprint)

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Excerpt from Clusters of Consumer Interests and Spheres of Influence of Opinion LeadersIn a recent jnr paper, King and Summers [9] reported finding sig nificant amounts of overlap in self-designated opinion leadership across six product categories. They also observed that Opinion leadership overlap is highest between product categories which involve similar interests.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.

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