Coaching for Cultural Transformation: Staying Competitive in Changing Environments

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It is no longer acceptable to have a static company culture. In order to stay competitive in volatile, uncertain, complex and ambiguous business environments, company culture needs to evolve in a focused and strategic manner. Despite the number of change management models that exist, implementation is often poor. The solution? An effective coaching programme, whereby leaders and staff are coached at all levels to mitigate against failure. This practical guide offers advice on how to coach, lead or influence cultural transformations in large organisations. Through behavioural psychology theory, company examples and personal anecdotes from the author, the reader will learn the business imperative for change, potential failure points and why coaching is critical. This book will demonstrate: .Established change management and cultural transformation models .The impact of regional and existing company cultures on the success of change programmes .Examples of inspirational leadership and alternative approaches .How to overcome resistance to change at an individual and company-wide level For all coaches and managers who want to support sustainable change, this is essential reading with insights that can immediately be put into practice. John Cockburn-Evans splits his time between coaching and consulting across many countries, as well as mentoring start-up businesses. He has held senior leadership roles in manufacturing and engineering for large global companies such as BASF, Total & DuPont. John has also lectured on change management for MBA courses and acts as a Business Ambassador and Branch Chairman for the Institute of Directors.