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- Consumer Behaviour and Digital Transformation
Consumer Behaviour and Digital Transformation
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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
Noch nicht erschienen, März 2024
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239,00 CHFVerfügbarkeit:
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