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- Consumer Response to a Legitimated Brand Appeal
Consumer Response to a Legitimated Brand Appeal
Angebote / Angebote:
Excerpt from Consumer Response to a Legitimated Brand Appeal: A Preliminary Report
Introduction The Problem Prior Theory Prior Model I: 'conceptual Variables Prior Model II: A Hierarchy of Effects e Empirical Results Operational Measures Testing the Models Results: Prior Model I Results: Prior Model II Additional Tests of Prior Model I Conclusions Future Work Acknowledgements Footnotes Bibliography.
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