Content Marketing

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Social media, mobile devices, blogs and more have made it prime time for good storytelling. Author and entrepreneur Sherry Beck Paprocki has written this quick guide for telling good stories in consistent and compelling ways via a variety of modern techniques. As vice president of the American Society of Journalists and Authors, Paprocki has recognized a confluence in today's marketplace: businesses and nonprofits need expert storytellers to create their content and plenty of independent writers are willing to help them. Paprocki, an author of The Complete Idiot's Guide to Branding Yourself (Alpha, 2009) and others, was among thought leaders who recognized that social media would rock the branding world. Now, as an award-winning writer, author and owner of R.S. Rock Media, Inc., she shares insider tips to creating the best content possible aimed specifically at the audience you need to target.

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