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  • Corporate Culture and Globalization

Corporate Culture and Globalization

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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
Lieferbar in ca. 10-20 Arbeitstagen

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196,00 CHF