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- Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
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In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms "Ever-Cools". Now, the secret formula for achieving "Ever-Cool" status is available to marketers everywhere. Illus., tables.
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