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- Crowdsourcing
Crowdsourcing
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Ever since the term 'crowdsourcing' was coined in 2006 by "Wired" writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colours for M&Ms, have been labelled with this media buzzword. Here, Brabham attempts to explain what crowdsourcing really is and how it works.
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