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- Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library
Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library
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Shows how to create a library marketing campaign. This book includes examples and instructions to assist novice as well as experts in presenting a campaign to attract the campus community to the library's resources. It shows how to create a SWOT analysis in designing your marketing campaign. It is suitable for academic libraries.
Folgt in ca. 15 Arbeitstagen