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  • Definition and Market Analysis of the Tesla Motors Model S

Definition and Market Analysis of the Tesla Motors Model S

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Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, "Model S". From the text: - The Company Tesla Motors, - Business Analysis, - Market Analysis, - Market Positioning and Strategy
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24,90 CHF