Deleuze and Design

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In a field decidedly weak in theoretical constructs, this book goes a long way toward aligning design studies with contemporary philosophy. But it also steers Deleuze in a new direction, unleashing the creative power and possibilities behind one of the chief philosophical figures of our age.' - Dr. Elizabeth Guffey, State University of New York, Purchase An interrogation of the theory and practice of design through the thought of Gilles Deleuze What can Deleuze's creative, immanent and practical philosophy offer to a field not only concerned with innovation and the creation of possible worlds, but one that is fast becoming a way of thinking and critically responding to current issues and concerns? Is there a Deleuzian way of designing? Whether we are dealing with products or scenarios, packaging or experiences, objects or digital platforms, services or territories, organizations and strategies, design is never a thing, but a process of change, invention and speculation always with material, tangible implications that affect behaviours and lives. Drawing on a range of contributors, case studies and examples, this book examines ways in which we can think about design through Deleuze, and likewise how Deleuze's thought can be experimented upon and re-designed to produce new concepts. Discussions include materiality, creativity, objects, the future, innovation, the designed environment and the interaction between human and non-human agents. This collection taps into the emerging networks between philosophy as an act of inventing concepts, and design as the process of inventing the world. Betti Marenko is Contextual Studies Leader for Product Design at Central Saint Martins, University of the Arts London. Jamie Brassett is Subject Leader and MA Course Leader for Innovation Management, also at Central Saint Martins, University of the Arts London.