Diginomics Research Perspectives

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This book focuses on traditional fields of business studies and economics and how digitalization has affected them. It provides an overview about the lessons learned from academic research and highlights implications for practitioners. Digitalization has not only changed the ways business administration and economics are taught, but also the substance at the core of the two disciplines. Chapters from expert contributors define and carefully evaluate the developments that have occurred over the last decades. The authors further provide an assessment of how industry branches have adapted and in which form regulators have engaged. Attention is given to the theoretical and empirical findings from recent scholarly literature. Furthermore, the authors provide some novel insights from their own research at the University of Bremen. This book appeals to business administration, economics, and entrepreneurship scholars and practitioners alike.Hornuf has put together a fascinating collection of research on new digital technologies in the service of business and the economy. The chapters address topics that are of interest to managers as well as policy makers, from digital transformations in supply chains to virtual business incubators. - Vili Lehdonvirta, Professor of Economic Sociology and Digital Social Research at University of Oxford I am impressed by the depth and breadth of knowledge in the new book edited by Professor Lars Hornuf. It provides a holistic view of the role of technology with a focus on digitalization for Business and Society. This book is a must for researchers and practitioners who would like to learn more on research and practice of digitalisation and its related benefits for businesses and the society. - Thanos Papadopoulos, Professor of Management at Kent Business School The digital transformation challenge is daunting for academics and practitioners alike. Research in this area is constantly changing as the underlying technical opportunities shift. This collection offers a valuable overview of digital transformation challenges covering various technologies, such as chatbots, virtual incubators, AI, social media, and crypto-assets. Each chapter forwards the debate on a particular digital technology or field, such as marketing,  logistics, or human resource management. The result is a multifaceted contribution to the ongoing interdisciplinary debate on digitalisation. The focus on emerging technologies with the potential for radical impact makes this a highly relevant and important contribution to the academic debate. - Carsten Sorensen, Associate Professor of Information Systems and Innovation at London School of Economics and Political Science