Doing Psychology

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`Doing Psychology ... challenges the reader to become active in the development and understanding of psychological research and to be critical in its application. Academics will find the text would easily complement the structure of an introductory course. Overall this book is written clearly and concisely, adopting a conversational tone, and utilizes a structure that students can easily follow without the techniques and concepts being oversimplified. Doing Psychology is certainly a text well worth considering in introductory courses, or as a refresher text for those who need to revise key techniques. The text would provide students with a good foundation for advanced design and statistics courses' - Australian Psychologist `Doing Psychology is a sound text with clear and accurate explanations in areas which it covers' - South African Journal of Psychology This textbook provides a clear introduction to the principal research methods and statistical procedures that underpin psychological research. The authors build a carefully integrated understanding of the research process from the ground up, and address the many challenges confronting students of psychology - issues surrounding, among other things, research goals, methodological choices and strategy, multiple approaches to statistical inference and ethical controversies. Using words and diagrams rather than numbers and equations, Doing Psychology offers a highly readable guide to how to design, analyze and evaluate experiments and surveys in psychological research. An Instructor's Manual is available upon request.