Dream It! Do It!: My Half-Century Creating Disney's Magic Kingdoms

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Part memoir, part business book, Marty Sklar entertains readers with more than fifty years of tales of creating magic around the world. Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid, " the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot. He was Walt's literary right-hand man. Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century.Searching for that perfect gift for the #1 Disney fan in your life? Explore more behind-the-scenes stories from Disney Editions: Travels with Figment: On the Road in Search of Disney Dreams (By Disney Legend Marty Sklar)One Little Spark! Mickey's Ten Commandments and The Road to Imagineering (By Disney Legend Marty Sklar)Magic Journey: My Fantastical Walt Disney Imagineering Career (By Kevin Rafferty)Travels with Walt Disney: A Photographic Voyage Around the World (By Jeff Kurtti)Eat Like Walt: The Wonderful World of Disney Food (By Marcy Carriker Smothers)Walt Disney: An American Original (By Bob Thomas)Disney A to Z: The Official Encyclopedia, Fifth Edition (By Disney Legend Dave Smith)Disney Facts Revealed: Answers to Fans' Curious Questions (By Disney Legend Dave Smith)Disney Trivia from the Vault: Secrets Revealed and Questions Answered (By Disney Legend Dave Smith)My Pride: Mastering Life's Daily Performance from Broadway's Record-Breaking Lion King (By Alton Fitzgerald White)Be Our Guest: Perfecting the Art of Customer Service, Revised and Updated Edition (By The Disney Institute)