Echo Designs Her Way Out of a Paper Bag

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In this hysterical and heartfelt "business" novel bestselling author and award-winning screenwriter Jack Roberts takes us on a wild journey into the "how-to" of narrative design®. We move back and forth between fiction and nonfiction, between novel and business book. What is narrative design®?It's a cutting-edge and maybe life-changing combination of the design thinking model infused with professional storytelling techniques. Jack and his narrative design® team at the global storytelling firm, storylab®, employ it to transform the human story and the way humans tell stories. They've engaged his method to create award-winning original programs in TV and feature film, inject change into Global Top 100 company cultures, and shapeshift realities for corporations and individuals alike.In the novel you'll follow Echo's story as she attempts to change the course of her life.Alternately, we'll read the relatively whimsical "how-to's" and "why's" from the founder of storylab® as Jack describes the driving forces and some of the techniques behind using the power of design thinking and storytelling to change your world.