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- Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Classic Reprint)
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Classic Reprint)
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Excerpt from Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
The preceding analysis suggested reasons for conjecturing that the relationship atween advertisement size and selective exposure will be sensitive to differences I the manner in which readership and prospect status are conceptualized and measured.
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