Effective House Organs

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Excerpt from Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs Let the author of these pages tell you - the person hold ing this book now - whether as a student, prospective or actual house organ editor, or even if you are interested only generally in the subject of advertising, how to use best what is offered here. Primarily my purpose in writing this book was not to foist upon the advertising world more house organs, but better house organs, and to help to combat the theory that this form of advertising is in the slightest disrepute. On the other hand, my purpose is to show that a house organ is a part of the general plan of advertising - not a thing apart, or sufficient unto itself, except in rare in stances. It has taken me ten years to write this book. You can not expect to absorb its contents in a single reading, nor in several readings. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.