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- Elmer Wheeler's Tested Public Speaking, 2nd Ed
Elmer Wheeler's Tested Public Speaking, 2nd Ed
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Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." Tested Public Speaking offers the secrets from American Business Monthly's "America's Most Popular Public Speaker" who had given over 4, 500 speeches by 1947.
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