Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation

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There has been immense worldwide excitement about the potential of Base of the Pyramid (BoP) businesses to help the world's poorest societies escape poverty. Unfortunately, many BoP firms have been locked in a survival trap that keeps them small, inefficient, and unprofitable. Here, Eric Kacou identifies breakthrough techniques and approaches that are helping BoP businesses grow rapidly, successfully, and profitably. Drawing from his immense on-the-ground experience in many of Africa's most challenging business environments, he identifies business models and techniques that have been proven in the field. Kacou dissects the survival trap"mindset that drives companies to seek short-term fixes that breed dependence and mistrust--and shows how companies can overcome it. Next, he takes readers inside the Rwandan metamorphosis: the economic miracle that CNN's Fareed Zakaria has called Africa's biggest success story. Drawing on Rwanda and other global examples, Kacou shows how to address the needs of all four core business stakeholders: customers, owners, workers, and future generations. Readers learn how to build trust, focus on the right products, develop collaborative clusters that improve competitiveness, and provide more effective leadership. He concludes with an integrated set of recommendations for local entrepreneurs, global businesses, governments, and international organizations: recommendations that can truly launch a virtuous cycle of prosperity creation.